Brian Tracy is an American-British motivational speaker and personal development coach. He’s the founder of the Tracy System and has written over eighty books. His most popular books are: Eat That Frog! and No Excuses! .
In this bestseller, Brian Tracy reveals his secret strategies for transforming lives through motivation and leadership. Tracy focuses on creating leaders by using psychological tools. By applying the notions of behavioral economics, Brian Tracy helps you make sense of human behaviour so that you can understand what makes people do what they do. His work in organizational development puts him at the cutting edge of how to build leaders.
The major thrust of this book is Tracy’s belief that there are two primary drivers of behavior: desire and need. Desire, based on Brian Tracy, is what drives the human mind into action. Need, on the other hand, is what keeps people going when things go wrong. Tracy maintains that the secret to success in business and life is finding your inner need and turning it into desire. Tracy helps you build the motivational skills to recognize and fulfill your desire.
The chief executive officer of a real estate development company, Brian Tracy, reveals his secret strategies for changing lives through motivation and leadership. Tracy is the author of more than 80 books which have been translated into forty languages. His most popular books are: Eat That Frog! and No Excuses! .
Self-esteem or self-confidence is the secret to creating meaningful relationships with others, achieving your objectives, and managing stress. Tracy is very critical of those who handle stress and brings light to the fact that happiness comes from within. He’s quite critical of the American dream, which he states is”a fiction”. In this excellent guide to building and enhancing your self-esteem, Tracy helps you uncover the buried truths about what it actually means to be successful.
Tracy teaches you how you can use the power of visualization to reach your business goals faster and how to identify and resolve fear. You understand the ten techniques Tracy uses in his coaching program, The Science of Getting Things Done (TM), which help you set and achieve measurable business goals faster than you ever believed possible. Tracy makes it possible to transform fear of failure, uncertainty, and hesitation into empowerment and confidence.
Tracy’s research and writings have made him an important voice and professional in several industries. One of these industries are education, enter